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  • The Benefits of Home Fragrances

    When we visit friends and family, the first thing we notice when welcomed into their home isn’t the way it looks or even what they are wearing, it is the way it smells. Our sense of smell is very powerful and it is an important extension of our brain. Certain smells can mean danger, some can create a feeling of comfort and some can even make us hungry or romantic. In fact, our sense of smell is one of our bodies first receptors to initiate a response to our surroundings.

    This is the reason that many of us add specialty fragrances to our homes. We can create a welcoming atmosphere for guests or after a hard day’s work. Coming home to a familiar smell can release endorphins that make us feel good and can provide some much-needed energy. Some typical home fragrances that have very specific benefits include:

    • Lavender-can help us fall asleep faster and stay asleep longer as well as calming our nerves.
    • Peppermint-can give us more energy, provide mental focus and alleviate stress.
    • Cinnamon-this scent is very effective at reducing fatigue and making us more alert.
    • Citrus tones-improve the mood, increase concentration are often associated with a clean home.

    We can use the power of scent to our advantage almost anywhere we are. IN the car, at home or at the office, the atmosphere we create begins with the scents we use. Choose productivity related scents for the office and get more done. In the car, choose scents that will help you focus and stay alert. Even at home, we can use the power of scent to our advantage by creating a calming oasis that will welcome us, and our guests, home.

    Do you have a favorite scent that makes you feel warm and comfortable on those cold wintery days? Or how about one that brings the refreshing aroma of the tropics into your home? Leave us a comment and tell us about your favorite home fragrances and how they make you feel.


  • How Certain Smells Affect Your Body and Mind

    Did you know that certain smells can have an effect the way you think and feel? Smells can reduce stress, give you more energy or even help you sleep. There are many scents around the house that makes us feel comfortable, just as there are a wide range of scents that we can add to our homes, our offices or anywhere we are that will make us feel good inside and be more productive.

    Why is it that certain smells make us feel certain ways or elevate our moods when we are down? After all, our sense of smell isn’t as great as most animals on the planet but it still plays a major role in our physical and mental health.

    The Smell/Mind/Body Connection

    Studies show that the smell/mind/body connection are a holdover of the life and death significance that smell had on early man. Our sense of smell is connected to our brain’s limbic system, one of the oldest parts of the brain in evolutionary terms. This part of the brain controls behaviour, emotions and long-term memory. In early man, his sense of smell would help him find food, avoid predators and even locate enemies.

    Smells and Health

    Just as early man relied on his sense of smell for survival, modern man can use that same sense of smell to heal themselves. Certain scents such as lavender releases hormones that make us feel good and other scents, including floral scents, can lower blood pressure and help you sleep deeper. If you want more energy and to increase your immune system, the smell of eucalyptus can help.

    Reduce Stress

    If you are stressed about work, money, your relationship or a big project that is due, sniffing lavender, coffee or vanilla will relieve your stress and could even reduce anxiety and pain levels in some people. In fact, aromatherapy using the scent of lavender can improve sleep quality, slow the nervous system and elevate your mood. Where kale is the new superfood, lavender can be considered a super-scent with healing powers that would take many harmful medications to equal.

    Do you want to find the scents that help you relax or that energise you for your work day? Contact Airpure today and select from a wide range of scents that can make you feel good, help you reminisce or just make your home smell its best.

  • Ice Cream Car Air Fresheners

    A fun and funky summer lift for your car this summer would be the ice cream car air freshener. These are a retro fun concept from Airpure and the scent is based on Wall’s ice cream. These air fresheners are available in three different styles and scents, which are Funny Feet strawberry, Starship blueberry and Twister, which is tropical. All three of these styles have been amongst the favourite ice creams for many years now, so these are going to bring back some great memories for people when they smell them.

    These ice cream air fresheners smell very good and the 3D designs make them very attractive to have hanging in your car. These products are produced by Airpure, which is a family company, and have a history of operating and maintaining core family values and principles. This strong core has helped the business to develop the foundations for a strong business.

    Airpure create innovative products that use contemporary designs and they are great for when unexpected guests arrive and you want to get rid of unwanted smells that have been lingering. The air fresheners that are available are great for getting rid of lingering cooking smells and pet smells.

    The scent of new air fresheners for your car can be very pleasant, however, to keep them smelling nice for longer you will also need to keep your car clean. Horrible odours from trash, smoking, dirt etc. can affect the smell of the car interior. Keeping the inside of your car clean and help to keep these odours to a minimum. A car air freshener can help to increase and preserve the freshness in the car and there are many different scents that are available therefore you can opt for something that suits your preferences. A fresh smell in your car and make a lot of difference in the quality of the vehicle.

    There are various options when it comes to improving the scent in your car. Some of these products can clip onto your air vent or others can be hung from the interior mirror. Using a car air freshener can be very beneficial for the car and it can help to keep odours to a minimum that will keep all of the passengers happy. The car will be cleaner overall and it will have a clean appearance and smell nice. The bottom line is that keeping the inside the car clean is the first thing that you need to do to make the car smell nicer and one of the air fresheners especially the ice cream scents will help to create a lovely smell.

  • The Benefit of Natural ingredients – Naturally Gone

    Sure, you love your pets and your kids and your significant other. You love that they love the outdoors, keeping fit by going for jogs and swimming in the pool. You love how much they enjoyed that exotic meal someone made and how they gave the dog a bath. What you don’t love, we’re sure, is the smells that linger in the air long after!

    How do you get rid of the smell of wet dog, running shoes and other not-so fresh odours that permeate throughout your home? Do you feel like you’ve purchased every single option available that either dissipates too quickly or leaves the traces of chemicals in your nose - or on your tongue when you accidentally inhale too deeply? Or do you feel that those artificial scents are mixing with the smell you are trying to erase and just making it worse? We’re here to guarantee that “Naturally Gone” by Airpure does exactly what it promises to do and eliminates all those bad odours, naturally!

    Airpure Naturally Gone is a revolutionary formula of natural, healthy enzymes that eat the odours and proteins that bad bacteria thrive on. Naturally Gone uses natural enzymes to digest and break down these odours on their most basic molecular level. The benefit of using natural ingredients is that they are less harmful to you and your loved ones; as air moves and is ingested, you want to make sure that only the cleanest healthiest air is going into your body. You can use Airpure Naturally Gone in any room of the house and on practically every surface in your home - those smells will be completely eradicated. Naturally Gone has naturally formulated scents that will leave a gentle lingering fresh scent after use.

    Not only is Airpure Naturally Gone effective at killing nasty odours, it is also great for the environment.  Naturally Gone is 100% biodegradable and aerosol free, ensuring that it won’t poison you or the environment! Airpure Naturally Gone is a cost effective natural alternative to everyday harmful aerosol fresheners.

    Choose from three great fragrances formulated to keep your house a pleasure centre for your nose:

    Naturally Gone - Cherry Delight
    Naturally Gone - Citrus Zing
    Naturally Gone - Green Apple

    Say goodbye to buying hundreds of products and hello to an environmentally friendly, piggy bank friendly odour solution. Airpure Naturally Gone is loved by housewives and home executives everywhere and it’s easy to understand why. Try it today!

  • It's a Pug's Life! Why The Pug Is The Ultimate Dog

    The pug breed has its early origins in China, dating back all the way to 200 BC! The Pug, or Mopshond to the Dutch, was bred to be the ultimate lap dog. These compact dogs are loving and loyal and have a great sense of humour! The Pug is possibly the most popular dog in modern culture. With their big round eyes and curly little tails, this cushion-sized pup is an ultimate heart-stealer and crowd pleaser.

    Some regard the pug as a clumsy yet perfectly poised puddle of love. They absolutely adore being the centre of attention, which they always are, as they love to impress! These pups are extremely playful, not easily startled and excessively charming. Pugs are also a very intelligent breed and highly willful to boot, so sometimes they need a little more time and patience in training, much like their human infant counterparts, which the well-socialised pug adores!

    Though Pugs aren’t considered yappers (although they do tend to snore), they do have loud personalities! The pugs’ gorgeous flat and wrinkled face (a prized trait in Chinese breeding as the wrinkles represent symbols for good luck), stout square body and big black eyes make this breed captivating. Can you say photogenic!

    There are many pug enthusiasts around the world, popularising pug parades and dedicating entire websites to their charismatic features. Pugs are the truest of companions and simply love being near their owners and being lavished with attention; they are also game for dress-up, as many a dog calendar can attest to! These charming and lovable dogs have such bold personalities that they are just begging to be looked at.

    Airpure is all about #puglife which is why they bring you “It's A Pug's Life® Air Freshener”, a disc of pug-tastic cuteness which comes in an assorted range of fragrances to give your car interior a long lasting, enjoyable fragrance, as well as some of that pug charm. It’s A Pug's Life® Air Freshener comes in three awesome long lasting fragrances: Island Breeze, Tropical Fruits, and Cherry Berry – scents as cool and captivating as our curly tailed friends!

    Give these pups the recognition Pugs deserve (nay, demand!) and purchase these one-of-kind pug themed car air fresheners, to guarantee that every time you get in your car and adjust the mirror, a pug is sure to make you smile.

  • Check Out Airpure's Brand New Electric Wax Melter

    All you want after a long day is to come home to your comfort zone, relax and watch your favourite show. What better way to relax than with some aromatherapy? Airpure has devised a deliciously scented array of wax melts to fill your home with a warm and welcoming aroma. In order to best experience these wax melts, Airpure has released a brand new Electric Wax Melter, which not only releases these beautiful fragrances but also looks great in every environment!

    ‘The Owl’ Electric Wax Melter with a glowing back light provides you with the feel of a traditional candlelight scent diffuser, but this one won’t set you searching the house for an elusive tea-light candle nor set the curtains alight! The Owl is a beautiful and functional accessory to add warmth and happiness to your home and to your life.

    Place the Owl Electric Wax Melter on the dinner table to add to a romantic night in, near a plug point in the bedroom to create that sensual mood, or simply in the TV room for you and your loved ones to enjoy while doing the other things you love. Don’t let the smell of old socks or the kids attempt at dinner destroy the mood; rather fill your home with one of the expertly created fragrances Airpure has made available to you.

    ‘The Owl’ Electric Wax Melter by Airpure offers four scented wax options, namely;

    • Apple Cinnamon: To remind you of your childhood days waiting for a slice of gran’s homemade apple pie.
    • French Vanilla: For the fragrances of classic and simple sophistication reminiscent of old school Hollywood.
    • Cherry Berry: A happy fruity aroma to excite and stimulate the olfactory senses.
    • Fresh Linen: A fresh and pure scent that simply makes you “feel at home.”

    Use any of these beautiful Wax Melt fragrances to enhance your home, or purchase the Wax Melts Home Collection and get to enjoy all four scents at your leisure, to fit any mood. It’s sure to make you feel cosy, calm and ready to take on the next day. You and your loved ones certainly won’t be disappointed.

    The Owl Electric Wax Melter is a fantastic way to combine traditional luxury with modern technology; sleek elegance at its best. Purchase one of these gorgeous Electric Owls for yourself, for a loved one, or just one for every room! Spoil your senses!

  • Tips for Keeping Your Bathroom Fresh

    Keeping your bathroom clean and smelling fresh is an extremely important household task, but it can sometimes be a difficult one. Some basic helpful tips for eliminating odours and bacteria are:

     Wipe down all the surfaces daily, weekly at most.
     Use a soap dispenser.
     Don’t let your bathroom cupboards get cluttered.
     Hang up wet towels immediately (in the sun is best); and
     Disinfectants and long lasting cleaners are essential.

    The difficult task is stopping the odours, especially when you don’t have a lot of time available for cleaning. Airpure has some helpful bathroom fresh products that promise to sort out those smells with very little pressure on you, your time or your finances.

    Airpure Fresh Stripes Toilet Gel is a highly reliable and more hygienic alternative to the standard toilet rim blocks and cages. The Gel provides both hygiene and a fresh subtle fragrance. This odour eliminator is available in 3 assorted fragrances: Lime Zing, Fresh Flowers and Ocean Breeze; it can last for up to six weeks and is so easy to use. The convenience of this weekly application, combined with its guidance indicator that ensures that the gel lasts and is adjustable, is unrivalled in toilet freshness.

    Beyond Toilet odour, the bathroom is often prone to several smells, from damp towels to laundry baskets. Airpure Gel Twist is an air freshener which is both appealing to see and to smell. The contemporary design of the product and the colour range available are sure to make this product blend in and adds to your bathroom, kitchen, office or anywhere you see fit. Simply adjust the Gel Twist up to increase the fragrance strength and enjoy continuous fresh fragrance for up to six weeks; Available in Lavender Fields, Ocean Fresh, Citrus Zing and Fresh Flowers to suit your preferences.

    Another great product for keeping your air fresh is Airpure Can Gel. This is a unique and almost retro air freshener which comes in small gorgeous graphic cans, making them suitable not only for the bathroom, but for every room in the house or in the office. Simply adjust the fragrance strength by moving the switch on the lid! You can choose from Fresh Linen, Ocean Breeze, Citrus Zing and Fresh Flowers for up to 60 days of freshness.

    One, or a combination, of the above products is sure to ban the odour from your bathroom and your life, with convenience and little effort. Treat your home today!

    Airpure Bathroom Fresheners

  • Wow Your Holiday Guests with the Ever-Changing Fragrances of Milano Candles!

    There is nothing more warm and inviting than entering a home and being greeted by a lovely fragrance. Fragrance and aroma are wonderful tools, which allow us to create any atmosphere that we please within our home space. Fragrances can be used to promote feelings of calm and relaxation, and they can also be used to create uplifting feelings as well as to give us a good boost of energy. A wonderful way to add fragrance to your home this festive season is by incorporating candles; and these Milano candles make for the perfect choice. These lovely Milano candles are both functional and beautiful to look at. Not only will they provide your home with three wonderful fragrances; but they will also add a beautiful touch of warm candlelight. This home collection of Milano candles comes in three different fragrances to suit every day and mood:


    The Forever Berry candle comes in a vibrant red colour and is scented with cherry, citrus provence and cranberry fragrances. These lovely fruity essences will add an uplifting, joyful, playful and unique aroma to your living space that is sure to wow your guests during this holiday season.


    The Fresh Flowers candle comes in a refreshing turquoise colour and is scented with fragrances from Peony, Red Lotus and Rosewood. This is a lovely combination of floral scents to add a peaceful and fresh atmosphere to your home. Your guests will feel as though they have just walked into a fresh field of flowers.


    The Island Sunset candle comes in a lovely blue colour and is scented with Bergamot, Iris and Freesia fragrances. This delicate yet slightly spicy blend of aromas will have your guests feeling as though they are on a sunset cruise on paradise island.


    The fragrances of these Milano candles can be used to create different atmospheres in your home according to your mood. You can even light each candle in a different room of your home and allow your guests to experience the different aromas as they travel through the spaces of your home. Each candle is also designed with a pretty print on the outside of the glass candle holders. Surprise and wow your holiday guests by using a different candle every night, or treat yourself with the fragrance of your choice by lighting the candle which you feel most drawn to.

  • It’s a Pug’s Life This Christmas!

    It’s a pug’s life this Christmas! Why? Because It’s a Pug’s Life Air Freshener is one of the new products available from Airpure. This fun air freshener has arrived just in time for Christmas and will have your car smelling incredible for the holiday season and for many months after. Whether you will be driving your in-laws around or picking up a date for your annual Christmas gathering; the It’s a Pug’s Life air freshener will certainly have your guests pleased when they enter your car. Cars have small interiors which can quickly start smelling stuffy or unpleasant if not properly cared for; and adding an air freshener from Airpure to your car can help you to keep your car smelling fresh at all times.


    It’s a Pug’s Life air freshener is available in three original fragrances; Island Breeze, Tropical Fruits and Cherry Berry. Having three unique fragrances at your disposal allows you to change your air freshener to suit your mood and to impress your passengers. This air freshener is totally unique and original and made entirely out of paper. It comes complete with a cute image of a pug wearing a hat and posing for a mug shot. This air freshener is long lasting which ensures that you get to fill the interior of your car with a refreshing scent for a long period of time.


    The It’s a Pug’s Life air freshener from Airpure will make a great gift for a friend or family member for Christmas, and it is also a great gift for you to give to yourself this Christmas. Most of us tend to spend a lot of our time in our cars; driving to work, transporting the kids, running errands, sitting in traffic and visiting friends and family, and therefore it is a great idea to enhance our driving experience by incorporating an air freshener to spread a fresh fragrance into our car. Aroma has the potential to lift our mood, calm us down as well as boost our energy and spirits, and therefore, having an air freshener in our car can improve our mood while driving, help to calm us when stuck in traffic and help to give us a boost of energy so that we can remain alert while driving.


    Whether you are in the mood for Tropical Fruits, Cherry Berry or Island Breeze; It’s a Pug’s Life air freshener has a fragrance to suit your mood.

  • MTV Car Air Fresheners Make the Perfect Stocking Fillers!

    If you are wondering what to get for a friend or family member for Christmas this year; the MTV car air fresheners from Airpure make the perfect gifts to fill Christmas stockings with! Everyone likes to have a fresh smelling car, and this is a gift that everyone will appreciate. These MTV car air fresheners are a gift that even the pickiest of your family member’s will love. They are unlike any other car air fresheners and are totally original in their style and appearance. These car air fresheners are original, funky and innovative and are sure to impress your passengers. These 3D car air fresheners are shaped like miniature headphones and come in three different fragrances and colours to suit all people and moods. There is certainly an MTV car air freshener to suit all tastes and preferences.


    The MTV car air freshener from Airpure is available in three different colours and fragrances. The Island Breeze fragrance comes in a shade of blue. The Tropical Fruits fragrance comes in a shade of green. The Cherry Berry fragrance comes in a shade of red. Each MTV car air freshener is shaped like a miniature set of 3D headphones, which is a unique and trendy design that is like no other car air freshener. Car air fresheners don’t need to be awkward bits of coloured cardboard dangling down from your rear view mirror; this MTV car air freshener allows you to have your car smelling fresh in style. This air freshener will not only have you impressing your passengers with the wonderful fragrance in your car, but they will also be impressed by the funky and innovative design of the 3D coloured headphones.


    Get your car smelling great this festive season with one of these MTV car air fresheners from Airpure. You may even want to buy all three fragrances so that you can change them according to your mood. Feeling bored of the Tropical Fruits fragrance? Simply do a switch and add the Cherry Berry fragrance to suit your new mood! Cherry Berry not quite what you are looking for? Island Breeze will sure leave you satisfied. Allow these MTV car air fresheners to add a delightful twist to your driving experience. Regardless of where you may be driving; when you have one of these MTV car air fresheners; the interior of your car will always be smelling great!

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